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Tuesday, October 25, 2011

BASICS

Looking to get up to speed regarding the new generic top-level domains (gTLDs) program? This page is an excellent place to start.

At present the Internet has just 21 gTLDs, from the most famous—dot-com—to lesser-known extensions like dot-name and dot-pro.

That’s going to change. In June 2008, ICANN (the Internet Corporation for Assigned Names and Numbers) launched a project to introduce up to 1,000 new gTLDs. The project has attracted a lot of attention, and no wonder. A slew of innovative new investment opportunities, new ground rules for corporate branding and protection—a transformation is on the way, and the time to get ready is now.

ICANN’s offficial launch date is May 30, 2011.

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